Alex Joined Tharsus in 2018 after 20 years in advertising and marketing agencies in London and latterly his native North- East, working with global businesses including BAe Systems, Procter and Gamble, Harrods, Tesco and Sony Music.
Here he leads on creating the content which brings Tharsus’ story to life, making all our conversations meaningful and understood.
Insight pieces by Alex
Insights | Digital simulation
Step aside F1. Make way for Formula Data.
Imagine this. A driver roaring around a circuit at 200 mph, pulling more G forces than a fighter pilot. He notices his F1 car loses power momentarily at the same point on the circuit during each of the laps he’s completed so far. Luckily for our driver, high speed data telemetry is pouring out of the car, detailing thousands of metrics on anything...
Insights | Manufacture
Northumberland is coming.
Imagine 17 businesses with a collective turnover of over £1.4 billion, employing nearly 7000 people. And growing all the time. It’s always good to end the year with some success.
What is a Strategic Machine?
A Strategic Machine makes a strategic difference to our customers proposition, giving them commercial success through potentially game-changing ideas in sometimes, quite established industries. For example, robotics in food production, warehouse automation, and agricultural robots. What was our inspiration for helping customers create their Strategic Machines?
The people who bring our robotics and automated machines to life